What are the Best Social Networks for your Business?
Are you looking for the best social networks platforms for business because you want to work on your social strategy and get a higher return on investment? Well, here we are going to answer that question by showing you what the nine leading social media platforms for companies are and explaining how they work so that your company or organization can achieve its goals. But, first of all, it is convenient to clarify what social media marketing is and why it is such a valuable tool.
Social network strategy within your company’s digital marketing plan is a great way to build brand awareness, connect with existing customers, and generate new leads to complete your conversion funnel.
Advantages of Marketing in Social Networks
Social networks can be one of the best excellent profitable marketing channels for your company because, among others, they have the following advantages:
They Generate Awareness of your Brand
Being active on social media helps you stand out and keeps your name in the consumer’s mind. After enough exposure, more people will be interested in your brand content.
They Connect with your Customers
It is a fault to think that the relationship with the client ends when the sale is closed. Once this step is complete, social networks open lines of communication between you and your customer base, lowering your churn rate and driving your regular customers to return to the relationship in the future.
Boost your SEO
By promoting your content on networks, you can get more likes, views, shares, and interactions with the posts. Also, it will generate more traffic to your website and cause an increase in page views. These are positive signs for search engines like Google and help improve your SEO.
They Make your List of Contacts or Leads Grow
Once users land on your website from their social media content, you’ll have more opportunities to convert them into leads. Then, over time, you can use this traffic to grow your email list and generate even more revenue from email marketing campaigns.
They Generate more Income
All the above advantages lead to getting customers through your sales funnel and generate more profit for your business.
What Platform does my Audience Use?
We must ask ourselves a question: am I investing in the right channel? And if your answer is still no, you may not be correctly involving your brand in the social network that is most convenient for it. When creating content for networks, it is good that it is on the platform with which your target audience is familiar; in this way, you will achieve what you want and hook new clients.
To do this, you must do a deep investigation through surveys, reports, blog articles, exploration of the press, etc.
Most Used Social Network Platforms
There is no doubt that today each social network has its function, and, usually, some are more used than others because they are more adapted to the daily needs of the average user. Therefore, below we list the ones that are most used today:
With over 2.7 billion monthly active users, Facebook is an absolute must for all brands. However, remember that younger generations are turning away from Facebook in favour of other platforms like TikTok and Instagram, so it’s essential to consider the audience that best engages with your business.
Instagram is another virtual platform in recent years. As one of the most used social media apps, Instagram boasts 1.2 billion monthly active users, and its new features like Instagram Reels hint that the platform still has a lot of room to grow and expand.
Honestly, Twitter is not the most profitable or most accessible platform to sell. Tweets have a concise shelf life. So it’s hard to keep up unless you’re in the news or media business. But there is one place where Twitter shines: customer service. It is often the first point of contact for customers who need a quick response.
Its success is undeniable; it has more than 700 million monthly active users worldwide and still has some way to go. However, the potential is in its fast organic reach, which is too good to pass up by both brands and users.
It’s more of a search engine than a social media platform right now, and it’s the second-largest search engine in the world. YouTube’s SEO-friendly tags, descriptions, tails, and titles make it an especially friendly platform for brands with a great strategy.
WhatsApp’s groups, stories, and page-style feeds make it an attractive platform for brands. Also, you have an app for companies where you can have a professional profile with default messages and various catalogues to display.
Anonymous posts and hyper-targeted communities make Reddit one of the best social media apps to research and follow your audience. Please do not attempt to post promotional content here unless you have a dedicated branded subreddit. You will be banned elsewhere.
Social networking attaches individuals to other people and businesses by letting them share information, ideas, and emails. Corporations also use social networks to create and increase brand recognition. Support products and services and answer customer queries and concerns.