Video marketing is a digital marketing technique based on creating and disseminating audiovisual pieces to achieve objectives set in the strategy. In an environment where content is the king of strategies, audiovisual content has earned its way to being one of the favorites of marketing professionals because it manages to meet these objectives.
It is a source that requires an investment in time and budget, but if it is well focused, it more than complies. Moreover, content in audiovisual format has an influencer on the return on investment that justifies it. To name a few facts.
A study by Hubspot positions that 98% of people between 18-34 years old watch videos several times throughout the week. This percentage increases to 75% of daily video views in the millennial generation.
It also states that it is proven that video helps influence users’ purchasing decisions: 64% of them confirm this.
These are some of the reasons :
As you can realize, taking advantage of video marketing in your content marketing plan is a result that offers many benefits.
An audiovisual setup is already a worldwide tool that we are more than used to and is pretty to us because it offers the chance to unleash creativity. In addition, it reaches all the senses directly and is easier to consume than other formats, such as text.
If the message or format spreads to the worker, they share it. The virality effect is initiate in the case of the video. In addition, technological resources and tools make it easy for this sharing action to be carry out quickly.
Video lets us see, hear and feel. We see other people as they are, how they express themselves, and what they communicate.
As a result of the above, the greater the number of visits and the time they remain, the better organic positioning the site will achieve.
On the other hand, correctly defining the fundamental aspects of a video, such as a title, description, and keywords, will be enough to position it.
The first object you have to take into account when you select to start with a video marketing strategy is the objective you need to achieve, which focuses on one of these three aspects:
The three aspects may converge in the same audiovisual piece. Herein lies the power of storytelling.
Before even copying the video, you should take time to define who you will address and the video’s audience.
This point is essential to achieving the objectives set. Because you can’t address everyone, nor is what you tell anyone. If you do not describe this part, you will be unable to meet the objectives you set for yourself.
Once you know what you want to succeed and who you will target, you can work on the creative idea itself, how it will be record, the type of shots and resources to use, etc.
If your objective is to define a video marketing strategy, you cannot forget to measure the results you are achieving. It is not limited to making, posting, and sharing.
To improve, the effect of the actions conceded out must be measure. Analyze, interpret the data and take action to continue evolving.
video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video.
What is Competitive Intelligence? Competitive Intelligence: It is a structured, legal and ethical process designed… Read More
Introduction Human Resources Management (HRM) defines the processes by which companies plan, organize and manage… Read More