Instagram Reels: What it is, How it Works, and Videos are Created

What are Instagram Reels?

Instagram Reels are short vertical videos to which filters or all kinds of effects and music can be added, which can be chosen from the Instagram library itself or created from scratch by the user. Initially, the duration of these videos was limited to 15 seconds but was later extended to 60.

The created video can be published in the feed, in stories or in the reels section, where you can explore the content posted by other users or make your own visible. It can also be sent to another user as a direct message.

Instagram Reels is available in more than 50 countries, which has made more and more brands. Want to incorporate it into their marketing strategies to reach the public through a video. In addition, users not only see the reels of those accounts they follow but within the corresponding section, they can see all the videos that belong to an open profile.

How Instagram Reels Work

Instagram Reels is a feature found within the Instagram app itself. In other words, it is not an independent application but an integrated content format within Instagram.

Reels are located within the homepage or explore page and can be distinguished from other content by having a clapperboard icon in the top left corner. In addition, all profiles that create this type of content will have a tab with that same icon. Users can then react to the reels just as they would to any other post, with a like, a comment, or a share.

Of course, it is essential to differentiate a video from a reel since the first is square and appears in the feed grid while the second is a vertical video with its tab in the profile.

Also Read: How Much Stardust Trades Cost in Pokemon GO?

How to Create your First Reels and Add Music

To create an Instagram Reel, you must give the + symbol in the upper left part of the profile and select “Reel”. The screen will become identical to the one for creating stories, and you can choose:


You can search for a song within the Instagram music library by entering the name of the artist or group or the song’s title. You can also create original audio and upload it later to the app. In this case, the authorship of the audio is attribute to the profile; if it is public, people will be able to create reels with it later. If you choose a song from the library, you can select the same fragment that will sound during the video’s seconds.

AR Effects (Augmented Reality)

Instagram allows you to record clips with different effects, which have been create by Instagram or by users. The filters are similar to those used in other features of the social network, such as in stories. You can also explore the gallery of effects to find the one that fits what you want to create since the ones it suggests as an option is usually the most popular at the moment. Users who do not want to create a video from scratch can also select one from the mobile device’s gallery.

Timer or Countdown

To offer a quality video to the user, it is recommend to use the timer or countdown when one is record from scratch. Thus, when the button to record is press, a countdown will start. Which is possible to prepare before the recording begins. In addition, in this way, it is not necessary to have a mobile phone in hand.

How to Incorporate Instagram Reels into your Marketing Strategy

Instagram has become one of the most exemplary social networks for marketing campaigns. In addition, reels now allow a  video marketing strategy to be carry out within the same platform. However, to have good results, it is essential to decide what type of content will be publish or what information will  given through the reels since these must be related in some way to the kind of content that is publish. On Instagram regularly.

Examples of Businesses Using Instagram Reels

Several companies have incorporated Instagram Reels into their marketing strategies:


The famous American company  Apple introduced reels on its profile to promote its products in a much more colourful and original way. In its case, and to achieve excellent results, the brand resorts to creative studios, such as Incite Design, which designed a promotional video for the iPhone Netflix

Netflix is ​​another brand that takes full advantage of social networks to inform users of all its news and promote its streaming service, which is why it has also incorporated reels into its campaigns.

The company has different types of content, from interviews to parodies. It does not hesitate to use filters or modern music and resort to influencers. One of its most famous campaigns launched through reels is in the form of a parody, and it shows a plant that observes someone crying for a Netflix series or program.


Adobe has also incorporated reels into its video marketing campaigns. In his case, and unlike other brands, he shows his clients’ creativity through these short videos. In other words, it gives prominence to the user, especially those customers who use one of its products.

The objective of his campaign is to inspire other users and, above all. To strengthen his relationship with customers through this prominence on his social networks.


Finally, another example of a company that uses reels within its social media campaigns is  HubSpot.

The objective of this brand is, above all, informative and informative. Its reels give advice, keys or tips to manage marketing tasks much more effectively. In addition, through all this content, it shows its product, one of the tools that precisely allow managing the actions carried out by different teams that make up a company.

We can conclude that social networks have become one of the best tools to reach the public. So taking full advantage of all its features is a way to increase visibility and stand out from the competition.

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Reels are short, entertaining videos on Instagram where you can express your creativity and bring your brand to life. People come to Reels to participate in cultural trends, collaborate with the community and discover new ideas.

Also Read: Healthcare Startups that will Change the Future

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