Email marketing, also known as emailing or email marketing, is defined as the direct marketing digital communication strategy that allows the sending of messages for commercial purposes. It focuses on disseminating email messages to a base of customers or potential customers who have previously shared their data with a brand through a form or subscription.
A template or mail template allows the creation of a copy of the model or guide to start without starting from scratch. It means that it works as a sketch or guide to generate emails by editing elements quickly.
The structure of the templates for email marketing campaigns depends on the campaign’s objective, but regularly, they follow a system.
You can find templates with messages according to various communication objectives for your campaigns. For example, there are several types of emails for email marketing: informative, promotional, welcome, follow-up, reactivation, seasonal and newsletter or bulletin.
These templates give you an idea of length, best practices, and some compelling copy to grab your readers’ attention.
Images are an essential part of a good email marketing email because most people ‘scan’ when reading brand emails. By using images, you can draw attention to your target. For example, launching a product in your e-commerce will be more effective if you include an image of the product accompanied by a sign, “Coming soon!”
HTML email templates are an option that combines text, images and design to create an image; through the HTML programming language, which is also used to generate web pages. This type of format can help increase the response rate of your campaigns.
To create an HTML email template, it is necessary to know the code, but if you do not have previous knowledge; You can use an email marketing tool to add images, text, and your logo. This way, you will create a template from scratch with the help of technology to later export it in HTML.
But, what is the objective of exporting it? If you export the template, you can upload it to another email marketing tool or share it with a web designer so that they can use it as a base; that is, these templates will serve as a backup in case you change platforms or as a reference to work on new templates.
To create an email template in Gmail, you only need to follow a few relatively simple steps. I recommend the configuration of templates in Gmail for particular cases related to the administration of your business, but not for emailing campaigns.
For example, it is beneficial for your requests with suppliers to refer a client to the support area or when you need to send an email to a very small database.
Steps to create a mail template in Gmail:
It is probably needless to remind you that it is not a good practice to use Outlook to send mass mailing campaigns, but I do not want you to forget it. Now that we have reviewed this, I leave you the procedure to create email templates in this tool.
Steps to create email templates in Outlook:
To create an email with a design that works for your email marketing campaigns, there are two options.
Both options are used and scalable for your business. But, first, identify your needs and the resources you have.
Email templates for email marketing campaigns are a model or guide that speeds up sending mass emails to customer bases. The resolve of these emails is to share information with many contacts so that they take action.
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